Over a wide range, the rise of the Internet have shown the importance of customer relationship

Let's go back to the time of 1995, and it seems to have become an old story when we have to dial 800 to order flowers from the catalog for a special occasion. The roses will be brakes tekadoor and moved in two days. Each will be provided with full cotton and minerals you need in a transparent election process them shipped to your door or to the office in order. General idea is to provide the type of service allows valuable customers can view before and to limit the transport of bulky. It took ten days after the flowers are picked until they are sold out. By alliance tekadoor with FedEx and the individual flower, Calyx & Corolla can provide customers with the essential values through the two stages tekadoor reduces the time for customer choice (because they know that every his place will be selected carefully how) and reduce transit time between florists to customers (so the flowers will be fresher and retain longer). Thanks to advanced technology, Calyx has created value-added through the development of databases on the increasingly rich preferences of the customer as well as a list of special holidays. MARKETING MANAGEMENT - CUSTOMER VALUE LEVERAGED
Calyx & Corolla is a good example for the start of a new era because it represents a series tekadoor of trend [1] appeared in the field of marketing in the late 90's. And it challenges managers in the new century. First of all, standing in front of the current state at the time, Calyx & Corolla ask why shipping flowers with a system

so cumbersome. Similar to Dell Computer, Cisco and many other businesses, C & C tried to find new ways to increase sales as well as service quality. Second, C & C was formed and developed through a commodity business and business is also working hard to keep their customers. The business model is built on the basis of understanding the value of customer loyalty and this model may prove the expenses related to the attitude of the customer and can create many opportunities Other new business with existing business activities. Third, the entire business operations of C & C is based on the establishment of an alliance between growers with Calyx and FedEx provide transport services as well as technical expertise. Fourth, the entire network of the enterprise value chain represents the mutual benefit, in which each part is a chain contribute to providing services to customers. While the specialization still exists in each individual field, beyond all, thanks for your operating system, Calyx effort to remove barriers and obstacles to the links between issues tekadoor field lines together. Finally, C & C is a model for the importance of the types of services in the field of marketing. Even the giant capitalist corporations GE also draw their own lessons from the business trading and business activities related to the production tekadoor of this business.
Since C & C began business through catalogs, we are witnessing a revolution in the field of business: Business must be operated like? The business model must be adjusted trade flows and how revitalizing trade activities like? We also saw strong growth of the Internet, the explosion of mass as well as the disappearance of the dot.com companies. The shift from a series of simple actions to mouse clicks caused many businesses working in venture capital in the market, leading to the creation of the wealth of the business model is not sustainable and not be able to fight long-term commitment. And as a result, we know countless stories of businesses fail on a range of trade magazines throughout the '90s.
Over a wide range, the rise of the Internet have shown the importance of customer relationship

management. This theory is built on the basis of customer loyalty as well as the importance of the customer fully aware of who they are faced with a problem, businesses can provide them such solutions, and to build a database

to track and store the information about clients. With the full understanding of this, marketers better connect the wishes, the needs of customers with desire product development efforts, product rotation as well as the conduct of appropriate marketing strategies. Loyalty to reduce the number of customers is not fixed, tekadoor reduce costs and increase average income per customer. Despite this positive impact, a sad fact is that if the management tekadoor of customer relationships effectively so good, why is there a large percentage of production